Selected Direction

Brand worlds.

Selected worlds shaped through creative direction, production, and visual systems.

Heritage · Ecommerce · Editorial

Fine Jewelry

Editorial art direction and ecommerce imagery shaped around tactility, intimacy, and restraint.

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Shoot brief
2025

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Image selects
Heritage campaign

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Heritage · Ecommerce · Editorial21 frames

Campaign · Systems · Launch

Premium Wellness

Visual systems for science-led wellness — calm, credible, sensory-aware, and built for trust.

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Campaign hierarchy
Launch 2024

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Performance
creative system

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Brand identity
build

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Launch strategy
2024

Science-led · Campaign · Ecommerce18 frames

Launch · Identity · Lifecycle

Heirloom & Memory

Launch visuals for a premium memory product built around permanence, participation, and emotional inheritance.

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Go-to-market
strategy

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Lifecycle
architecture

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Launch funnel
build

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Launch · Memory · Permanence12 frames

Atmosphere · Light · Place

Hospitality & Atmosphere

Atmospheric imagery centered on light, texture, spatial feeling, and the art of place.

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Camera roll
On location

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Environmental
observation archive

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World-building
brief

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Atmospheric
direction

Atmosphere · Light · Spatial18 frames

Selected photographic collaborations:
Angie Mandl Photography · Emmalee Rathsam

Embedded creative direction, systems strategy, environmental storytelling, and visual positioning by CLP.

Selectively available
for the right fit.