Chrystal Paasch — Creative Director + Brand Strategist

Chrystal Paasch is a creative director, brand strategist, and art director specializing in perception-driven brands — where craft, trust, emotion, storytelling, and experience shape customer decisions.

She works with brands where the story behind the product is part of the value of the product.

Creative Expertise

• Creative Direction
• Art Direction
• Brand Strategy
• Brand Architecture
• Brand World Development
• Campaign Concept Development
• Photoshoot Art Direction
• On-location Creative Direction
• Visual Storytelling
• Editorial Direction
• Brand Experience Strategy
• Launch Strategy
• Ecommerce Creative Strategy

Brand Categories

• Wellness and longevity brands
• Premium ecommerce brands
• Fine jewelry and luxury-adjacent products
• Heritage and legacy brands
• Craftsmanship-driven brands
• Boutique hospitality
• Travel and destination brands
• Lifestyle and design-led consumer brands

About BYCLP

BYCLP is the creative practice of Chrystal Paasch, based at byclp.com.